Some of you have started to wonder already, you might have even scrolled through out of curiosity before properly reading between the lines. I subtly want you to expend good amounts of dopamine.
Reality check?
Yes oh, let's dive in so I don't waste the time.
You're not just a business owner, you're a person too and you've got other parts of your life working and reading is as important.
That's basically why I'm here though to give you a hand of fellowship so you can perform better.
Do you often remember what you read?
Calm down, don't panic. Ibukun Awosika would tell you "to thyself be true" and that's the first way to get started.
So let's do the reality check, shall we?
Reading is so important, we've emphasized this time and time again and as business people, creatives and leaders, reading is substantial for your leadership. It is a medium that provides you with the resources you need.
Most people consume a lot of content but hardly remember what they read. It's not like they don't read, it's just that they might have read to pass time or maybe they didn't have any structure for retainment.
Here's what you may be missing;
1. You must have an interest
If there is no directed interest in the subject, it'll be harder to retain the information you read. Don't simply read because everyone is reading even though you're trying something new, it should be based on interest if you want to set your memory up to work for you.
2. Purpose
Don't go reading without a purpose, it's like starting a business without a mission.
Where are we going?
The truth is we can't remember everything from the books we read but when we read purposefully it helps us remember. You might be reading a sales book because you want to increase your revenue, that's purpose!
3. Focus
Friends and people of books, you've got to focus if you want to understand and absorb the book. Forget about the shiny objects and give ample time to study. If you want to remember what you read you'll have to indulge in active reading rather than passive reading.
4. Build mental connections
As you read, learn to visualize. Painting a picture of how the information can be used would help you retain it better. Mentally link them to real-life situations.
5. Take notes, and write action points.
As you read, take notes. The more you write the more active your brain will be while you read. Remember you're reading for a purpose so endeavor to write down the action points you want to implement. I believe that as long as your implementation impacts your revenue, you'll never forget the sales book.
6. Reflect
Get back to your notes and those margins from time to time to relive the book again.
7. Reading regularly also expands your information capacity.
Now that you have a structure, no matter how busy you get you'll know what to do when it's time to read.